Why Wool

Wool Setting for Header

Pure Embrace Wool

Wool is a fibre that can be derived from many different animals, but it most commonly comes from sheep. Often wool is mixed with other fibres to reduce costs, but our PureEmbrace wool is made from pure virgin wool fibres.

We only source our wool from farmers that allow their sheep to freely graze on natural vegetation in lush open fields. Our farmers rotate their grazing pastures to ensure the vegetation can rest, recover and regrow naturally. Free-grazing on lush, natural vegetation is a more environmentally sustainable way of farming that results in healthier sheep and a cleaner planet.

Our PureEmbrace wool batting blends wool from several different breeds of sheep. Using a diverse mix of wool fibres results in a longer lasting, higher performing wool batting.

Forbidden Wool Processing Practises

We strictly forbid any of the wool processing methods listed below.

Carbonization is the process of dipping wool fibers in a strong acid to dissolve the vegetable matter accumulated during grazing. This is the easiest, and only, way to eliminate all vegetable matter that accumulates in the fleece of sheep that freely graze in open pastures.

Chemical Crimping
After being treated with acid in the carbonization process the wool loses much of the natural crimp. To restore the natural crimp, the wool is chemically crimped. Beyond the negative health and environmental aspects of chemical crimping, chemical crimps do not retain their loft and resiliency as long untreated wool.

Bleaching involves dying the wool to create a uniform white look. All our wool comes is its natural colour.

To make wool washable it needs to be chemically treated and coated with a synthetic polymer. None of our wool undergoes the treatment required to make it washable.

Benefits of Wool

Wool is a natural climate control system for your sleep environment. When you’re cold, wool traps warm air escaping from your body and circulates it around you. When you need to cool down, wool traps the water vapour accumulating on your skin and slowly evaporates it away. This dynamic action helps you remain in the optimal temperature range for a deep, restorative REM sleep.

Fire Resistant
All jurisdictions have mattress regulations regarding mattress flammability. Regulations vary per jurisdiction, but the one thing that remains constant is the need for fire retardants to legally sell a mattress. Fortunately, wool is a natural fire retardant. Wool ignites at a higher temperature than cotton, has a low rate of flame spread and does not melt or drip. Wool also forms a char that is insulating and self-extinguishing. Due to wool's inherent fire-retardant properties, wool batting alone or special needle punched wool barriers will pass the most stringent mattress flammability standards, ensuring that no chemical additives are needed.

Mould & Mildew Resistant
Mildews and moulds require moisture to live and grow, and the natural characteristics of wool forbid that.

On the exterior of each wool fibre resides a layer of yellowish wax called lanolin. Lanolin is a natural disinfectant that provides a protective anti-microbial coating which inhibits the growth of microorganisms, such as bacteria and fungi.

Wool is a biodegradable fibre composed mostly of keratin. Keratin is the same structural protein that makes up human skin, nails and hair.

The lanolin coating on wool provides numerous therapeutic benefits. Renowned for its rejuvenation and healing properties, wool lanolin can be found in such products as sunscreens, hand lotions, baby products, shaving supplies, manicure products, hair care products, eye care, lip ointment and facial makeup.

Elastic & Resilient
Wool is naturally very elastic and resilient, which leads to incredible durability. Elasticity is critical in mattress applications, since it allows the cover to seamlessly adjust to your body contours. Our suppliers maximize the inherent resiliency and elasticity of wool by mixing fleeces from various species of sheep to maximize loft and durability.